The huge cosmetic packaging market has matured, but can all the cosmetics on the market meet the needs of all consumers? the answer is negative. The future cosmetics market should be increasingly segmented to meet the market needs of different regions and people.
For different people, cosmetic packaging has begun to gradually subdivide, men's cosmetics, women's cosmetics, children's cosmetics and cosmetics for the elderly. Different consumer groups have different market needs and consumption characteristics. PET packaging should also be targeted in the packaging according to market segmentation.
Men's cosmetic bottles are more masculine, personalized and easy to use. Ms. cosmetic bottles show warm, romantic and feminine features. Children's cosmetic bottles need to reflect more cartoon elements and children's psychological needs. For PET packaging for the elderly, it should be reflected in the user-friendly design and ease of use. We have said that cosmetic packaging is a "tool" for cosmetics companies to promote products. In the subdivided cosmetics market, the design of cosmetic packaging that meets the needs of different similar cosmetics markets reflects the power of a company in marketing.
For the segmented Airless Bottles market in different regions, it is more reflected in the subdivision of cosmetics according to the customs and economic development of different places. Reflected in the packaging of cosmetic bottles, it is mainly in the distinction between the cost and material of cosmetic bottles and the design and not to violate different religious beliefs and customs.
