According to survey data, 72% of consumers want brands to actively explain the efficacy of product ingredients to consumers, and more than 60% of consumers want brands to explain the source of product ingredients.
It is undeniable that after the threshold for obtaining information has become lower, consumers can obtain real product information from more channels. Under this trend, consumers are paying more and more attention to the specific ingredients and efficacy of skin care products, and trace the origin. It is also based on this trend, such as beauty practice, transparent labels and other software that help consumers to check the record, check the ingredients, check the efficacy, and play an increasingly important role in promoting consumers to make consumption decisions.
At the same time, with the promotion of social media, brands, and cosmetic ingredient information query software, the slogan of "everyone is an ingredient party" is getting louder and louder. But as we all know, cosmetic formulations are not a simple 1+1 superposition of ingredients. For ingredient inquiries, many people in the industry use "double-edged swords" to describe them.
On the one hand, many methods of ingredient inquiry simplify the theory of cosmetics science, and intuitively display the filing, ingredients, and efficacy of products in front of consumers, which promotes the popularization and development of the industry and cultivates more and more professional consumers. By. To a certain extent, it also alleviates the problems of false propaganda in the cosmetics industry, and bad money drives out good money, and provides psychological support for consumers to choose products.
But on the other hand, industry insiders said that most consumers know only a few popular ingredients that have been promoted by many brands, and they still know little or even nothing about most chemical skin care ingredients. The research on cosmetic formulations belongs to the scientific field. With the deepening of research, there is indeed a certain lag and bias in the content of ingredient query software. What's more, it will be misleading.
"For example, if a cosmetic ingredient is ranked by risk, as long as a certain preservative, a certain essence, a certain soap-based ingredient appears in the product, no matter whether the ingredient will cause safety problems in the use of the product, it will be killed with one shot. This is not a problem. normal."
From "everyone is an ingredient party" to "ingredient-only theory", with more and more methods of inquiring about cosmetic ingredients and safety, consumers seem to go to an extreme, and this has undoubtedly become a major factor in the industry. troubled.
