If five years ago, the Cosmetic Packaging Factory material field was still "clearly divided", today's packaging material market has launched a competition between foreign-owned companies and private companies. It has become the norm to exchange quotations for shopping malls. In the early years, the packaging material suppliers who served the international big brands also initially extended an olive branch to domestic brands. At present, color cosmetics packaging material suppliers in the industry are wandering between quotation and quality, striving to find a balance to deal with the "shuffle" of this undercurrent of work.
In the cosmetics field where product innovation has always been emphasized, even the ubiquitous cosmetic packaging materials that are not good, all imply the "innovation drive" that carries the description of multiple functions. In the field of cosmetic packaging materials, a wave of "secondary processing" is sweeping. Unlike the past simple and difficult to highlight mold manufacturing, through the "secondary processing" color cosmetic packaging materials, on the basis of several relatively mainstream plastic models, the products can be further improved through decoration, spraying, plating and other technologies. The quality of the outer packaging. As we all know, most of the cosmetic packaging materials and raw materials cannot be produced uniformly, and outsourced products such as lipsticks, powder boxes and other cosmetic packaging materials are difficult, and it is difficult to make major changes in appearance and shape, which requires suppliers Some changes have been made to the exterior of the product.
In addition to enhancing the "sense of value" and satisfying consumers' demands, in the description of the multi-function of the product, the "mix and match" of some functions can bring consumers a "humanized" user experience. For example, at the top of traditional lip gloss, Add a ball with massage function, "you can massage the lip skin while creating lip makeup." For a mascara, there is a shortenable soft brush at the top of the package, and its initial purpose is to clean up the eyelashes that tend to clump after the mascara is applied. It is precisely in the description of multi-function that users always pay attention to understanding, color cosmetics packaging materials show more and more humane characteristics.
